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A Top Choice in the 2023 BUILDER Brand Use Study

Feb. 16, 2024

What it Means to be a Top Ranking Garage Door Brand

In the ever-evolving world of building and construction, the annual BUILDER Brand Use Study stands as a beacon, highlighting the most trusted and widely used brands in the industry. For 2023, Wayne Dalton, a leader in the design and manufacturing of commercial and residential garage doors, has once again been honored as one of the ‘Top Three Most Recognized Garage Door Brands.’ This achievement is not just a testament to our quality products but also reflects our commitment to being a proactive partner for our dealers and a convenient, reliable choice for our customers.

The 2023 BUILDER Brand Use Study is an invaluable resource, providing insights from 1,000 U.S. builders, developers and contractors. These industry professionals weighed in on a range of products across more than 60 building categories. The study aims to gauge the attitudes and preferences of these builders, focusing on brand recognition, usage and trust.

Why Wayne Dalton Stands Out

A Commitment to Quality and Innovation: At Wayne Dalton, our focus has always been on delivering high-quality, innovative products. This recognition in the BUILDER Brand Use Study underscores our commitment to excellence and our continuous effort to bring forward-thinking solutions to the market.



A Focus on Performance and Availability: The study highlights product performance and availability as key factors in brand choice. Wayne Dalton excels in both these areas, ensuring that our products are not only top-performing but also readily available through our extensive network of dealers.

Meeting the Needs of the Builder Segment: Our understanding of the builder segment, which forms a significant part of our clientele, helps us tailor our products and services to meet their specific needs. Whether it's for residential or commercial projects, our range of garage doors offers style, functionality and reliability.


genie and wayne dalton team at builder show


A Partnership Approach: We believe in being more than just a manufacturer; we strive to be a proactive business partner for our dealers. By providing smart sales tools and easy-to-install products, we help our dealers grow their businesses, which in turn enhances our brand recognition and trust.

Looking Ahead

As we enter into our 70th year crafting high-quality, stylish garage doors that do more than just serve as an entryway to your home, Wayne Dalton continues to focus on ensuring that we remain the preferred choice. Our commitment to offering advanced features and maintaining competitive pricing further solidifies our position in the market.

For more information, visit: www.wayne-dalton.com.



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